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COMM 310 Media Kit: A Strategic Plan to Increase Customer Satisfaction at Uptown Social
Project type
Strategic Communication Plan
Date
April 2024
Location
Charleston, SC
In my COMM 310 class, my partner and I created a communication plan to uphold the highly reputable bar on King St, "Uptown Social." This plan involved identifying negative customer reviews and turning them into company strengths. For example, we made changes to the food and drink menu to accommodate both the tourist and local customer alike. Through a series of assignments such as crafting Press Releases, ANR's, Media Advisories, and CV's, my partner and I now have a stronger grasp of how to navigate improving a business's customer satisfaction rate. These skills will serve useful to me as I enter the professional field of communication.
Associated Skills: Pitching, Budgeting, Research, Writing, Problem Solving, Networking.